Wednesday, January 3, 2018
We got some interesting real estate facts for 2017 to share with you. These stats are coming from NAR - The NATIONAL ASSOCIATION OF REALTORS®. America's largest trade association, representing 1.3 million members, including NAR's institutes, societies, and councils, involved in all aspects of the residential and commercial real estate industries. They provide the latest real estate research and statistics that affect the industry.
Let's look at some of their findings...
1. Where do buyers come from in 2017?
According to the report almost half of buyers come from the Internet, and a about a third come from the Real estate agent. The rest is coming from the yard sign, then friends and relatives.. only 1% came from print newspaper advertisement.
2. What information sources were used in home search in 2017?
It seems that 95% online websites, 89% Real estate agent, 74% mobile search engine, 52% open house, 48% yard sign, then the rest.
3. What was the usefulness of the information sources in 2017?
Online websites were 88% useful, Real estate agent 79%, mobile search engine 76%, online video site 56% and 47% home builder.. only 40% found open house useful.. and yard sign only 34%.
This indicates that having a strong online presence, with videos and being represented by a Real estate agent will be success key factors you need when selling your home.